Jewelry Today – What Woman Want?
What is it that women are buying and not buying today? The first thing they want is “Big” with a lot of bling. They are doing this by sometimes sacrificing the quality of stone for size, other times by choosing pieces with multiple diamonds that give the illusion of a big look. The days of women being satisfied with a plain gold wedding band are gone. Anything paved, basically small round diamonds set everywhere, with minimal metal showing is in hot demand.
And the second thing they want is color…lots and lots of it. In fact, They are opting for alternative semi-precious stones set around diamonds, rather 
then going for the traditional pricier precious 
stones. Sales of the traditional sapphires, emeralds and ruby stone jewelry have plummeted and have been replaced by the colorful and “cheaper” alternative semi-precious stone jewelry. All colors sell and the popularity of a certain color will vary with the season and fashion. Beryls, rubellite, rhodolite, garnet, topaz, citrine, garnets, jade, tourmalines, periodot, amber, carnelian, jade, the selection and colors are endless. Pink and blue-green are always hot colors.
Not only are stones big in rings but also gemstone bead strands have been the hot ticket item the last few years. Tourmaline, peridot, topaz, iolite, jade, lapis, onyx, beryl mixed with gold beads, pearls and accented with big 
centerpiece pendants have been popular. After enduring a decade of the white metal and diamonds minimalism look, women revolted and the “bigness” of size and color became the flavor du-jour for women’s necklaces. During the minimalist period where necklaces were all worn short, the necklaces of today have evolved to the belly button length. These necklaces are usually 32″ or longer and worn long or doubled for a layered look.
Additionally, women want versatility in their jewelry. They want jewelry they can wear to the 
office as well as go out to dinner and just plain live in. They want anything that gives her a feeling of change from day to night or that she can color coordinate with different outfits!!!!
